CATI Campaigns

Our Computer Assisted Telephone Interviewing (CATI) campaigns provide high-quality data collection across Africa through our extensive network of trained interviewers and millions of panelists, delivering reliable insights within short timeframes.

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CATI Research Excellence

Our CATI campaigns combine advanced technology with expert interviewers to deliver high-quality telephone research across Africa.

Pan-African Coverage

Reach respondents across all 54 African countries with our extensive interviewer network operating in multiple languages and dialects.

Expert Interviewers

Our team of professionally trained interviewers understand local contexts and cultures, ensuring high-quality data collection and respondent engagement.

Rapid Deployment

Launch CATI campaigns quickly with our established infrastructure, delivering results within days rather than weeks or months.

Real-time Reporting

Access campaign progress and preliminary results through our real-time dashboard, allowing for immediate insights and course corrections.

Key CATI Features

Our advanced CATI platform offers sophisticated features to ensure high-quality research outcomes.

Sophisticated sampling capabilities

Advanced Sampling

Our CATI system employs sophisticated sampling algorithms to ensure representative samples across demographic, geographic, and behavioral segments.

We can target specific population groups with precision, including hard-to-reach segments, and apply complex quota structures to meet exact research requirements.

Multilingual capabilities

Multilingual Capabilities

Conduct interviews in over 100 African languages and dialects, ensuring respondents can participate comfortably in their preferred language.

Our interviewers are native speakers who understand cultural nuances, ensuring accurate translation of concepts and collection of authentic responses.

Real-time monitoring

Quality Control

Our comprehensive quality assurance processes include real-time interview monitoring, recording for validation, and detailed performance metrics for each interviewer.

Supervisors can intervene during calls if needed, and all interviews undergo systematic quality checks to ensure data integrity and consistency.

Our Quality Assurance

We maintain the highest standards of quality in all our CATI campaigns.

Interviewer Training

Rigorous training program covering interviewing techniques, research ethics, and cultural sensitivity.

Call Monitoring

Real-time and recorded call monitoring with immediate feedback to ensure interview quality.

Data Validation

Systematic checks for data consistency, completeness, and logic during and after interviews.

Callback Verification

Random callbacks to verify respondent participation and validate key data points.

CATI Applications

Our CATI methodology is suitable for a wide range of research applications.

Market Assessment

Evaluate market size, competitive landscape, and growth opportunities across African markets with reliable quantitative data.

Customer Satisfaction

Measure customer experience, loyalty, and satisfaction levels with detailed telephone interviews.

Brand Tracking

Monitor brand health metrics including awareness, consideration, and perception through regular CATI surveys.

Public Opinion Research

Gather representative data on public attitudes, behaviors, and opinions on social, political, and economic issues.

Ready to launch your CATI campaign across Africa?

Our team is prepared to design and execute a custom CATI campaign that meets your specific research objectives.